Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Angeline Close Scheinbaum, Associate Professor, University of Texas at Austin, Texas Advertising and Public Relations, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University.
By: O'Guinn, Thomas C [author.]
Contributor(s): Allen, Chris T [author.] | Scheinbaum, Angeline Close [author.] | Semenik, Richard J [author.]
Publisher: Australia ; Boston, MA, USA : Cengage, [2019]Copyright date: ©2019Edition: Eighth editionDescription: xxiii, 425 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781337110211Other title: Advertising & integrated brand promotionSubject(s): Advertising | Advertising media planning | Advertising | Advertising media planningDDC classification: 659.1 LOC classification: HF5821 | .O34 2019
Contents:
Advertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion.
| Item type | Current location | Home library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
| CIRCULATION BOOK | COLLEGE LIBRARY | COLLEGE LIBRARY RESERVED SECTION | NON-FICTION | 659.1 O357 2019 (Browse shelf) | 10488 | Available | 10488 |
Total holds: 0
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| 658.8342 S495 2019 Consumer behaviour / | 658.85 C353 2019 c.1 Selling : building partnerships / | 658.85 C353 2019 c.2 Selling : building partnerships / | 659.1 O357 2019 Advertising and integrated brand promotion / | 659.2/930776 U722 2020 Urban events, place branding and promotion : place event marketing / | 659.2 C466 2020 Public relations : strategies and tactics / | 659.2017 S666 2020 Teaching public relations : principles and practices for effective learning / |
Includes bibliographical references and index.
Advertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion.
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